Connect Google Ads

You will need:

• A Google login that can open your Google Ads account.
• Standard or Admin access on that account if you want to apply changes. With Read only access you can still run audits and see recommendations. Google explains the levels in About access levels.
• If you manage several accounts through a manager account (MCC), connect with the login that has access to the manager. Its client accounts are added for you.

1. 1Go to campaignmedic.com/signup.
2. 2Sign up with Continue with Google, or with your email and a password.
3. 3If you used email, open the verification link we send you. You need a verified email before you can connect an ad account. Signing up with Google verifies you straight away.

The free plan needs no card. It includes 50 actions a month, where an action is one audit or one applied change.

1. 1In Campaign Medic, open Connect from the sidebar and click Connect Google Ads.
2. 2Choose the Google login that has access to your ad account. It does not have to be the one you signed up with.
3. 3Review the permissions and click Continue. You are returned to the Connect page with a confirmation message.

Google asks you to allow three things:

If Google lets you untick permissions, keep Google Ads ticked. Without it Campaign Medic cannot see your campaigns. Audits still work without Search Console and Analytics; they are just less detailed.

Every ad account your Google login can reach is added automatically. Accounts under a manager account are added individually, so you can audit each one.

1. 1Use the account selector at the top of the app to switch between accounts.
2. 2Open Campaigns to check your campaigns and their results are showing. The date picker next to the account selector sets the period you are looking at.

Guardrails are rules that block changes you never want made, even by accident. They are checked on our server every time a change is applied. Set them before you apply anything, under Settings Guardrails:

• Protected campaigns. Name specific campaigns, or a word such as “brand”, and no change will be made to any campaign that matches.
• Budget increase cap. The most a budget can go up in one change, as a percentage.
• Maximum daily budget. No change can set a daily budget above this amount.
• Block pausing. Stops any campaign or ad from being paused.

1. 1Open Audit, make sure Google Ads is selected, and click Run Audit.
2. 2Wait about two minutes. The audit looks at the date range selected at the top of the app.
3. 3Open the finished audit to see its recommendations, ranked by impact, each with the reason behind it and an estimate of what it saves or earns.

To catch new problems automatically, set a daily or weekly schedule on the same page. Scheduled audits count towards your monthly allowance like any other audit.

Each recommendation goes through the same steps, and none are skipped:

1. 1Read the recommendation. Click Approve if you agree, or Deny to dismiss it.
2. 2Click Apply Now. You are shown the exact change that will be sent to Google Ads.
3. 3Confirm. Your guardrails are checked, the change is made in your live account, and it is recorded.

Operations lists every change applied to your account: what changed, when, and whether it succeeded. Most changes have an Undo button there, including:

• Adding negative keywords or keywords
• Pausing or enabling a campaign
• Pausing an ad
• Increasing a budget

Impact Monitor shows results before and after each change, so you can see whether it helped. If it did not, undo it.

On the Connect page, click Disconnect. Campaign Medic stops reading your account straight away. To remove access from Google's side as well, remove Campaign Medic from your Google Account connections.

Access to your account is stored encrypted and is never shared. Our privacy policy explains what we keep and for how long.

Still stuck? Email hello@campaignmedic.com and we will help.